Tasman Automotive Marketing

Sales & Marketing

Strategic Planning

innovative ideas

What is Tasman Automotive Marketing?

Tasman Automotive Marketing is the trading entity for David Vervaart. David has more than 40 years of experience in the Automotive and Motor Sport industries from Technical to Marketing and Sales. David has worked with many brands from BMW and Ford to small and large business and basic programmes to Formula One. Please explore our Automotive and Motor Sport Pages for an idea and examples of our services and capabilities and contact us for a confidential discussion on how we can assist your programme.

Automotive

Starting his journey as an Apprentice Mechanic with the Tasmanian Police Department gave David Vervaart a diverse taste for the Automotive industry which led to a strong Aftermarket focus. Many years as either an Employee or Contractor/Consultant for such brands as Flat Top Products, TJM Products, Nissan, Mazda and Ford/MS-RT have provided the diversity of experience to complete any project required.

Services

Technical

With the ability to contract a range of Engineers, Designers and other Specialists, we are able to Manage your programme from an initial idea to launch. Examples include the development of Ute Lids in Australia to the LPG Centre of Excellence for Elgas/Unigas at Prixcar. We are also able to assist Fleet Managers in rationalising their fleet spec to be more manageable such as our work with the Downer Group. We have also managed the restoration and customisation of vehicles for clients for both personal and commercial objectives.

Strategic Planning

With more than 40 Years of Experience in the Automotive Industry we may have already experienced what you want to achieve. One thing we have learnt is the need to plan any programme from just an idea to execution. We have prepared Strategic and other plans for various clients in both the aftermarket and O.E. areas from basic to multi-million dollar projects. Of particular note is our work with Automotive Repair and Maintenance workshops whose Owners and Managers are generally time poor and struggle to work on their business, as they are so busy working in their business, that they fail to plan for growth and the future.

Sales and Marketing

From Product Launches to Distribution planning to Sales monitoring we can help you with your Sales and Marketing requirements. Our past experience includes the launch or re-launch of brands to the market including Avon Tyres and Hannibal Safari Equipment, to managing a sales team including the monitoring of their performance and the quantifying of an advertising campaign. We are also able to offer a Web/Social Media service via our partners and specialist suppliers. Having a strong Media background, particularly in Motor Sport, we know how to get the most from this avenue.

Import-Export

With experience as an importer and having dealt with the Asian, North American and European Markets we are specialists in the diverse nature of these markets, both as a group and internally.

We understand the language and cultural barriers in Asia and Europe and the unique demographics in North America.

Motor Sport

Having successfully Managed Circuits, Teams, Products, Drivers, Series and Categories there are few areas of Motor Sport that are not known to Tasman Automotive Marketing.

Services

Circuit

From the management of and development of the New Pit Lane and Paddock complex at Symmons Plains International Raceway to the FIA Approval of the Albert Park Circuit and the development and implementation of the Motor Sport Operations at the Zhuhai International Circuit in China. Tasman Automotive Marketing can assist your circuit with planning, costing, development and operations.

Teams

Having the experience from managing such teams as the Benson and Hedges/Diet Coke BMW Race teams for Frank Gardner, Castrol Toyota New Zealand Racing Team, Honda FAI Racing, FPR and Lamborghini Squadra Corse we can assist your team in its goals for success. With a strong Technical capability, Commercial acumen and operational coal face ability, we can deliver to achieve the maximum Return-On-Investment whether that be for Vehicle Importers/Manufacturers, Commercial Partners or Driver Investors. We can assist your team or Manage your programme on budget, on time and deliver.

Products

The Australian Motor Sport Industry is the most innovative on the globe. So many great brands have developed products and Services that have become household names within the global industry. We can assist manufacturers and brands to plan, develop, market and sell to the industry, domestically and internationally.

Drivers

The ability of drivers to be successful is far greater than just what can be achieved behind the wheel. Whilst we can assist drivers with the appropriate driving coaches, we do far more for them with our management services which can be from simple advice and business coaching to day-to-day management allowing the driver to focus on what they do best behind the wheel. With strong Commercial and Media skills we can assist drivers reach their desires. Recent successes include the personal support provided to Dane Rudolf within NASCAR Late Model racing in the U.S.A. That enabling him to progress from the rear of the grid to pole at some of the toughest Late Model venues, by motivating and assisting the team to provide him the kind of coaching and technical support he needed. In addition Tasman Automotive Marketing have been instrumental in the development of Scott Andrews from a self-funded US F1600 Champion, to a professional Sports Car Driver earning a living around the globe for various teams such as Graff Racing and United Autosport in Europe, JDC Miller in the U.S.A. and Eurasia Motor Sport in Asia.

Series and Categories

Tasman Automotive Marketing have been involved with most categories in Australia over the years particularly with Principal David Vervaart having two stints with CAMS and most recently as Category Manager for Australian GT.

Covering all aspects from Financial to Media and Sales, we can assist your category or series in any way you require.